My New Blog

TechValley Homes is now Better Homes and Garden Real Estate/TechValley

Better Homes and Garden Real Estate is the 10th largest real estate franchise in the US with 200 offices in 21 states.  This franchise has a differential in the industry as its known as a "lifestyle" brand versus a traditional brand.

What does that mean??

Traditional brands offer you all sorts of information on home buying, tips, factual data and searching the MLS etc.  Thats all great and we do that too, however, we apply the way a person lives to our approach for a more rounded and informational experience that is based on the customer.

For example: on our web site of www.tvhre.com, you will find all sorts of information about how to use color, tips on landscaping, staging your home and more! In addition, Better Homes and Garden with its largely recognized name in the consumer world brings inherent value and familarity with its name for a comforting feel and fit.

Taking that a step further, BHG is so popular as its magazine is widely known and read. Knowing the parent company is a marketing genius and has consumer data and databases with the habits and buying trends of the American consumer; we can tap into that through their Pin Point marketing program. By targeting  direct mail pieces to people that are most likely to buy a listed home, we can "zero" in on buyers and make them better aware of a listed home.

Plus.. the brand has a many multimedia promotional tools such as a web commercial which is a dynamic and moving marketing piece set to music to capture a potential buyers interest . So much better than a static flyer in the email box or on a web site.

In addition: BHG  has slide show tours, virtual tours and other high quality digital marketing tools that will allow us to best promote and present a home for maximum exposure and appeal.

To add to the list... referals from other BHG agents in other areas and our affiliation with Cardus Relocation for maximum exposure to people both moving to and from the Albany area.

We are excited about this affiliation with BHG and I will post more about it as the details come to light. Look for samples of these marketing tools on my web site in the near future.