The Better Homes and Gardens Difference  
     (click above to see short video)
                   

Why Better Homes and Garden Real Estate? Better Homes and Gardens Real Estate is known to be a “lifestyle” brand focusing on the home buying and selling process as being just one part of the real estate home ownership experience.

What does that mean? People buy houses and make them homes. BHG realizes this and has developed the “soft side” of real estate by providing consumer information on topics such as home staging, landscaping, the use of color and design in the home, “living green” and more. Yes, the facts and tips of buying and selling a home will always be there, however, teaching people how to enhance their home and living is the extended goal.

What happens? People visit the main Better Homes and Gardens website of www.BHGRE.com to get fed this lifestyle information and use this site as a continuing tool and a resource. Returning visitors means more and more traffic and with a direct link to our local website: www.tvhre.com, we capture potential buyers in the Capital District market. In turn, driving traffic to YOUR listing.

Owned by Meredith Corporation, the Better Homes and Gardens name has been in American households since 1924. The ever popular magazine has a readership of over 40 million people . With such brand name recognition, people trust this name and the allure of being a “Better Homes and Gardens Home” has a sense of prestige and class!

In addition, BHG, being such a consumer "powerhouse" has access to multiple databases and consumer demographic information. Using this information and targeting marketing through their direct mail marketing program of "Pinpoint", I can target households based on solid data that may be a buyer for your home!

Growth- It's true that the real estate market has taken a “hit” in the past few years. Since the relaunch of the Better Homes and Gardens brand in 2008, BHG has been listed as one of the fastest growing real estate franchises operating in 21 states with over 200 offices and over 7000 agents nationwide to serve you!

Better Homes and Garden Tech Valley is the local franchised office of the parent corportation of Better Homes and Garden Real Estate. Owned by Miguel Berger and serving the Capital Region and outlying areas, we are staffed with 30 agents with years of experience! We are located at 475 Albany Shaker Road in Loudonville and  are conveniently located to I 90 and I 87 and Wolf Road .

The BHG Tech Valley Difference

Having the incredible power of Better Homes and Garden behind us, we still have to do things differently to stand out from the other brokerages in the area. Here are a few things that you will find with us that sets up apart from the others.....

1) Internet, Internet, Internet-With nearly 90% of home buyers looking for homes on the "net", I and Better Homes and Gardens Tech Valley have placed a lot of resources to insure a strong web presence. From owning over 65 domain names to having our listings syndicated to be on the major websites ( Realtor.com, Trulia, Zillow and 7 others) as well as social media sites, your listing will receive maximum exposure for maximum results!

2)Wide Angle Lens Photos– With web marketing ;the photos say it all. We use a wide angle lens to grasp the essence of your home and to enhance the spaciousness of every room.

3) 360 degree Virtual Tour- 68% of home buyers felt that a virtual tour was very useful when searching for a home according to the 2008 Nat. Association of Realtors Buyers and Sellers Report. Your home will have a virtual tour to grab every ounce of interest from any potential buyer. To see all of the virtual tours in the area..click here!

4)24/7 Agent on Duty: Night or day, when someone calls our office about your home, an agent is there to take the call and to capture the interest in your home.

5) Digital Multimedia Tools: Better Homes and Gardens brings many tools to the marketing arena and one I particularly like is the web commericial. This is a dynamic digital piece set to music adding more impact than a static flyer.

 These are just a few highlights of how BHG TV aims to be different and tries to educate you on the best methods and manners to get your home SOLD! Please feel free to contact me with any questions at 518-366-2856. I look forward to hearing from you and for the opportunity to sell or help you purchase your home!